give it a name
Sep. 24th, 2008 11:07 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
penfield"Tigers die and leave their skins; people die and leave their names."
- Japanese Proverb
Congratulations are in order to my friend, The Maestro, for his recent career emancipation. This week he launched his very own business venture, Copilot Strategic Music + Sound.
(I'm still getting used to the branding, so I'm not sure whether the "P" in "Copilot" is supposed to be capitalized or what; they seem to have avoided that decision by putting everything in hip lower case. I love the "plus" symbol, though. It's much more decisive and robust than the fruity little ampersand. And despite its obvious association with the world of math, it seems to call forth a certain youthful edginess -- witness William Shakespeare's MTV-ified Romeo + Juliet. I'm going to assume that the crucifix imagery is inadvertent and not a subtle appeal to Christian values.)
Anyway, I think the most fun and interesting part of any start-up -- and that includes drafting a fantasy team, filing a patent or getting a pet -- is the naming of it. I love naming things. While I look forward to the possibility of someday naming my own child, I admit to some concern that I'll get bored after finishing the naming process.
When I was in high school, I thought I had come up with the most clever idea for a company name. I harbored no ambitions about what kind of company it would be -- a publishing house, a widget factory, an erotic bakery -- but I thought it should be called Invisible, Inc.
A couple of things:
First of all, I'm sure I wasn't the first person to coin this name. The pun is so easy, I'm sure a caveman probably came up with it.
Also, I don't know what the legal/financial obligations are for calling something "Inc.", as in "Incorporated," and if it's okay to call something "Incorporated," even if they're not. Lawyers may still be litigating the case of People v. Kids Incorporated.
And finally, it somehow escaped my logic that whatever your business does, you probably don't want to imply with your name that you're going to be absent, indistinguishable or difficult to find. Maybe you could get away with it as a private investigator or possibly a contractor for the Witness Protection Program. But not, say, as an advertising agency.
But I do like "copilot." Because nothing says "strategic music + sound" like Chewbacca, Goose and Jesus. If you need a jingle, I suggest you give him a ring. And if you want a ring, all you have to do is give him a jingle.
- Japanese Proverb
Congratulations are in order to my friend, The Maestro, for his recent career emancipation. This week he launched his very own business venture, Copilot Strategic Music + Sound.
(I'm still getting used to the branding, so I'm not sure whether the "P" in "Copilot" is supposed to be capitalized or what; they seem to have avoided that decision by putting everything in hip lower case. I love the "plus" symbol, though. It's much more decisive and robust than the fruity little ampersand. And despite its obvious association with the world of math, it seems to call forth a certain youthful edginess -- witness William Shakespeare's MTV-ified Romeo + Juliet. I'm going to assume that the crucifix imagery is inadvertent and not a subtle appeal to Christian values.)
Anyway, I think the most fun and interesting part of any start-up -- and that includes drafting a fantasy team, filing a patent or getting a pet -- is the naming of it. I love naming things. While I look forward to the possibility of someday naming my own child, I admit to some concern that I'll get bored after finishing the naming process.
When I was in high school, I thought I had come up with the most clever idea for a company name. I harbored no ambitions about what kind of company it would be -- a publishing house, a widget factory, an erotic bakery -- but I thought it should be called Invisible, Inc.
A couple of things:
First of all, I'm sure I wasn't the first person to coin this name. The pun is so easy, I'm sure a caveman probably came up with it.
Also, I don't know what the legal/financial obligations are for calling something "Inc.", as in "Incorporated," and if it's okay to call something "Incorporated," even if they're not. Lawyers may still be litigating the case of People v. Kids Incorporated.
And finally, it somehow escaped my logic that whatever your business does, you probably don't want to imply with your name that you're going to be absent, indistinguishable or difficult to find. Maybe you could get away with it as a private investigator or possibly a contractor for the Witness Protection Program. But not, say, as an advertising agency.
But I do like "copilot." Because nothing says "strategic music + sound" like Chewbacca, Goose and Jesus. If you need a jingle, I suggest you give him a ring. And if you want a ring, all you have to do is give him a jingle.
